Our Brand

It Takes a Big Mac to say a Big Thanks: McDonald’s® Singapore Launches the “Big Thanks” initiative to applaud Singapore’s Healthcare and Frontline Heroes

McD12387HD@ — Wed, 28 Jul 2021 09:13:24 +0000

It Takes a Big Mac to say a Big Thanks: McDonald’s® Singapore Launches the “Big Thanks” initiative to applaud Singapore’s Healthcare and Frontline Heroes McD12387HD@ Wed, 07/28/2021 - 09:13

Singapore, 30 July 2020 – This August, McDonald’s® will pay a special tribute to our healthcare and frontline heroes by launching the “Big Thanks” initiative. The nationwide initiative is a way of recognising our frontline heroes for their courage, selflessness and dedication in helping the nation battle COVID-19.

Customers can purchase the “Big Thanks Burger” (Big Mac) from 1 – 5 August
to show appreciation for our healthcare and frontline heroes

Everyone can join in the tribute to say a “Big Thanks”

From 1 to 5 August 2020, customers can join in the tribute by purchasing the “Big Thanks Burger” (Big Mac) at any McDonald’s® restaurant as a way of saying a big “Thank You”. For every order of a “Big Thanks Burger” (Big Mac), a complimentary burger will then be donated to a frontline hero in the following weeks.

McDonald’s® aims to donate over 25,000 “Big Thanks Burgers” to our heroes from organisations including the National Centre for Infectious Diseases (NCID), Tan Tock Seng Hospital (TTSH), SCDF Emergency Medical Services (EMS), National University Hospital (NUH), Singapore General Hospital (SGH) and Orange Valley Nursing Home. Apart from healthcare heroes like doctors and nurses, these burgers will also be donated to other frontline heroes, including cleaners and administrative staff.

Penning your heartfelt “Big Thanks”

In addition to purchasing the burgers, customers can share their messages of appreciation to our frontline heroes by simply taking a photo of their “Big Thanks Burger” and burger box, with a caption that expresses their gratitude and post it on their social media platforms tagging @mcdsg with the hashtag #mcdbigthanks.

“The unprecedented pandemic has changed the way we live, work and support one another. As we celebrate National Day in August as a community, it’s only fitting that we pay a special tribute to our healthcare and frontline heroes who have been tirelessly fighting COVID-19 and taking care of us. This small gesture of appreciation on our part is our way of saying big thanks, and we humbly invite Singaporeans to join us in showing support for them as we continue to battle the virus,” said Kenneth Chan, Managing Director, McDonald’s® Singapore.

The “Big Thanks” campaign is recognised by Eat for Good, a collaborative initiative by National Volunteer & Philanthropy Centre’s (NVPC) Company of Good that aims to bring stakeholders in the F&B space together to make doing good a part of daily encounters.

Thu, 07/30/2020 - 12:00 Customers can purchase the “Big Thanks Burger” (Big Mac) from 1 – 5 August
to show appreciation for our healthcare and frontline heroes Our Brand

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McDonald’s Launches ‘McDonald’s Dash’, a New Mobile Game Exclusively on the McDonald’s App.

McD12387HD@ — Fri, 08 Nov 2024 02:36:45 +0000

McDonald’s Launches ‘McDonald’s Dash’, a New Mobile Game Exclusively on the McDonald’s App. Developed by students from Nanyang Polytechnic's School of Design & Media, ‘McDonald’s Dash’ serves up more fun and exclusive rewards for McDonald’s app users.
McD12387HD@ Fri, 11/08/2024 - 02:36

Step behind the counter with McDonald’s Dash! McDonald’s Dash puts you in the shoes of a fast-paced McDonald’s crew member, where your mission is simple: serve up smiles as fast as those delicious fries. Hungry customers are lining up, and it’s a race to fill their orders, keep them happy, and score big. Boost your score with every delighted customer and unlock bigger game prizes with more satisfied customers served. It’s a fast-paced, feel-good challenge that’s all about spreading joy—one happy customer at a time.

A Creative Collaboration with Local Talent

McDonald’s Dash isn't just any project—it was created by the bright minds from NYP’s School of Design & Media (SDM). The game brought together students from the Diploma in Game Development & Technology (GDT) and the Diploma in Digital Game Art & Design (DGAD). These budding developers and artists gained valuable real-world experience working with an international brand like McDonald’s, from brainstorming ideas to perfecting the final game. This fun and engaging project not only brings a fresh digital experience to McDonald’s customers but also showcases the creativity of Singapore’s youth.

The results speak for themselves, with vibrant designs and engaging gameplay that are sure to keep players hooked.

Jason Wang, lecturer at NYP, was thrilled with the collaboration: "Nanyang Polytechnic's partnership with McDonald's to develop McDonald's Dash has been a success. Our learners gained firsthand experience creating work for a client. They stepped out of their comfort zones to build a game that appeals to the general public while also challenging a teenage audience. I hope the public enjoys the game as much as we enjoyed developing it."

The students themselves relished the opportunity to work on such a significant project.

Yee Hong, lead programmer from GDT, shares his experience: "Initially, I was nervous about working with such a big company. But once we started, the project was incredibly fun and exciting. Our mentors challenged us to push past our creative boundaries, and we gained valuable insights and expertise along the way. We are proud to have created something that represents our hard work and the skills we've learned. It's been a journey that we're grateful for."

Supporting Young Creators & Creativity

McDonald’s Singapore is proud to provide a platform for young, emerging talent to showcase their creativity and innovation. It’s all part of the broader commitment to support local communities and by partnering with local institutions like NYP, students are empowered to bring their fresh ideas and creativity to life.

McDonald’s Dash is now available for all McDonald’s Singapore customers via the McDonald’s App, providing endless opportunities for families to have fun and enjoy a meal together. Whether you're aiming for the top score or just exploring the game, it’s the perfect way to add a little extra joy to your McDonald’s experience.

So, what are you waiting for? Download the McDonald’s App and jump into the action with McDonald’s Dash today!

Fri, 11/08/2024 - 12:00 Our Brand

Get ready to dash into fun! McDonald’s® Singapore has partnered with the creative minds from Nanyang Polytechnic to launch McDonald’s Dash, a new interactive game on the McDonald’s app. Step behind the counter and serve up smiles to hungry customers in a race for joy. Join in the fun and unlock exclusive prizes in this exciting game today.

McDonald’s® Singapore Shapes New Family Experience and Passion for Reading with Happy Meal Readers Programme

McD12387HD@ — Fri, 25 Jun 2021 14:57:20 +0000

McDonald’s® Singapore Shapes New Family Experience and Passion for Reading with Happy Meal Readers Programme Partnering with world-renowned author Cressida Cowell, McDonald’s launches an exclusive book series and promotes storytelling in restaurants in collaboration with the National Library Board
McD12387HD@ Fri, 06/25/2021 - 14:57

SINGAPORE, 2 March 2019 – As part of deepening our commitment to families, McDonald’s Singapore is launching the Happy Meal Readers Programme to instil a lifelong passion for reading in children and further inspire fun moments of family bonding. Starting 7 March, Happy Meals will come with an additional option of a book that is part of an exclusive series written by Cressida Cowell, globally renowned author and illustrator of the bestselling How to Train Your Dragon series.

Promoting literacy in children from an early age builds a strong foundation for their intellectual development. To engage not just children but the entire family in reading, McDonald’s is collaborating with the National Library Board (NLB) to bring storytelling to restaurants supported by McDonald’s Family Ambassadors and NLB’s Junior and Teen Reading Ambassadors.

“As we celebrate our 40th year in Singapore, we want to create a new family experience that enables families to bond together in meaningful ways. With the Happy Meal Readers Programme, our bigger purpose is to help cultivate a love for books amongst the young and to encourage families to bond together through reading,” said Linda Ming, Director, Brand Communications and Customer Care, McDonald’s Singapore. “All this fits in with our aim to bring families together, making them feel more at home with ourhospitality initiatives such as table service and family activities led by our family ambassadors.”

“We believe that a good reading habit should be cultivated from a young age, to encourage lifelong learning. We are happy to work with a wide range of partners, including McDonald’s for the Happy MealReaders Programme, to spread the love for reading among children. We hope that more partners will support the promotion of reading in Singapore, through such meaningful initiatives,” added Raneetha Rajaratnam, Deputy Director for Content and Services at NLB.

Bringing storytelling to restaurants

Building on the new programme, McDonald’s has progressively introduced Guest Experience Leaders and Family Ambassadors at most restaurants, whose role is focused on delivering family hospitality and engaging families with table service and craft activities, thus giving families more time and opportunity to bond. These Family Ambassadors will also play a role in facilitating storytelling sessions in the restaurants, bringing stories to life through props as well as art and craft activities.

From March, families can look forward to weekly storytelling sessions organised at selected restaurants islandwide throughout the year. These storytelling sessions will be led by McDonald’s very own RonaldMcDonald and supported by professional storytellers as well as Junior and Teen Reading Ambassadors from NLB – a group of young, motivated individuals who are inspired to promote a culture of reading amongst their peers. Together, they will bring families an immersive and interactive storytelling experience, complete with engaging hands-on activities to end the day.

Limited seats are available for the storytelling sessions. Families who are interested are welcome to visitMcDonald’s Happy Meal website for more information and register with the participating stores.

The Treetop Twins Adventures by Cressida Cowell

The Treetop Twins Adventures is a collection of 12 standalone stories exclusively written for McDonald’s by Cressida Cowell, globally renowned author and illustrator of the bestselling How To Train Your Dragonseries and the author of the Emily Brown picture books. The series has been thoughtfully designed to resonate with both children and parents, making reading fun through moments together.

“As a children’s author and an ambassador of the National Literacy Trust, I love inspiring children to read. Partnering with a huge organisation like McDonald’s, through the Happy Meal Readers Programme, is a great opportunity to get books into so many children’s lives. I couldn’t be happier that McDonald’s are using their scale for good in order to impact so many different children’s lives.” said Cressida Cowell, author and illustrator of How to Train Your Dragon.”

Featuring a pair of twins who travel back in time with their scientist parents to the Dinosaur era, these books spark imagination through a series of educational adventures as children get to discover amazing creatures that once ruled the Earth.

Two story books from the Treetop Twins Adventures series will be released every eight weeks, exclusively at McDonald’s. As an added bonus, the book series will also be available through a digital interactive reading experience on McDonald’s Happy Studio app, enabling families to read together at their fingertips. Leveraging voice recognition and finger tracking, readers will be intrigued to unlock animations and hidden content as they uncover the adventures, while reading along using the voice-based features.

Sat, 03/02/2019 - 12:00 Our Brand

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McDonald’s® Singapore Sparks Kids’ Curiosity with all-new Happy Meal® Readers Book Series

McD12387HD@ — Wed, 28 Jul 2021 09:31:38 +0000

McDonald’s® Singapore Sparks Kids’ Curiosity with all-new Happy Meal® Readers Book Series Free in a Happy Meal®, The Tiny Detectives book series will be available from 22 April, 11am. McD12387HD@ Wed, 07/28/2021 - 09:31

SINGAPORE, 21 April 2021 – Tomorrow (22 April), McDonald’s® Singapore will launch an all-new exclusive 12-book series as part of the Happy Meal® Readers Programme. Titled The Tiny Detectives, the new book series features interesting facts behind some of the unique phenomena that takes place in the world that we live in – sparking curiosity among young readers as part of their learning, growth and development.

The Tiny Detectives by Cressida Cowell

Written exclusively for McDonald’s® by the author of the bestselling How To Train Your Dragon series, Cressida Cowell, The Tiny Detectives series was crafted on the belief that curiosity is the engine of intellectual achievement – stimulating the brain to experience discovery; and sparking creativity.

This series takes our readers along the curious adventures of a fun-sized family as they dive into books and play detective to uncover answers to the big, ‘curious’ questions that they have – from venturing deep into the jungle to find out if trees can talk to one another, to putting on a diving suit to uncover what lies at the bottom of the ocean; and traveling across space to find out why stars twinkle!

Both children and parents will be transported across the globe – braving through intriguing and thrilling escapades together as a family; with exciting activities included like drawing your own animal, finding the hidden insect, and many more!

The 2021 series marks the third year of collaboration between McDonald’s® and author Cressida Cowell; and in this series, the books come with supplementary inserts such as reading tips for parents, a story starter, and activity sheets such as “Search and Find” and “Spot the Difference” to support parents in further engaging their children during family storytelling or reading sessions at home.

The Happy Meal® Readers Programme is McDonald’s® long-term commitment in bringing to life ‘Truly Together’ moments by encouraging reading as a fun family activity. Launched in 2019, the programme aims to promote the love for reading and this year, McDonald’s® hopes to nurture curious minds – empowering children to tap on their imagination, expand their understanding of the world and create happy and fun family moments together.

The Tiny Detectives book series is exclusively available at McDonald’s®; at all restaurants and via McDelivery. Simply choose the book when you purchase a Happy Meal®. Each book from the series will be released every four to six weeks and will also be made available digitally through the McDonald’s® Happy Meal® app. By scanning the back of the book, our little readers can experience the sights and sounds of the Tiny Detectives’ world as they read along.

With a little imagination, stories never have to end.

Frequency of release is subject to changes.

Wed, 04/21/2021 - 12:00 Our Brand

McDonald’s® ups the ante with a new, holistic family experience

McD12387HD@ — Fri, 25 Jun 2021 06:20:37 +0000

McDonald’s® ups the ante with a new, holistic family experience Revamped West Coast Park restaurant is the latest to introduce Guest Experience Leaders and Family
Ambassadors dedicated to serving families, as part of a new hospitality culture McD12387HD@ Fri, 06/25/2021 - 06:20

SINGAPORE, 14 June 2019 –The fully revamped McDonald’s West Coast Park restaurant re-opens with a brand new experience catered for families to connect and bond over their favourite meals. This latest addition marks a milestone in McDonald’s ongoing journey to elevating the dining experience for families and customers in its restaurants islandwide – one that is shaped by a warm hospitality culture, elements of digital technology and uplifting restaurant design.

The overhauled flagship family restaurant now welcomes customers with a devoted team of Guest Experience Leaders and Family Ambassadors, and is fully equipped with Self-Ordering Kiosks to facilitate the ordering process, a children’s play zone, and a photo deck featuring the iconic Ronald McDonald shoes for instagrammable photo moments. The restaurant also boasts the largest party room that seats up to 60 people.

“As a family restaurant destination for 40 years, we are making progressive moves to make every family visit a fun and memorable one with a new level of hospitality
and engagement,” said Linda Ming, Director, Brand Communications and Customer Care, McDonald’s Singapore.
“We know family time is precious, and we want to give families time to bond during each visit. Our Guest Experience Leaders and Family Ambassadors are trained to make every family feel at home the moment they step into our restaurants – from seating them to table service to engaging the kids with craft and educational activities.
On special occasions, they might catch Ronald McDonald at a storytelling session too!”

A dining experience filled with dedicated service and fun, educational moments

Guest Experience Leader engaging families with table service

First introduced at McDonald’s Marine Cove in 2017, Guest Experience Leaders are a group of passionate individuals dedicated to hospitality and taking care of families’ needs. From welcoming them at the door to guiding them to place menu orders at the Self-Ordering Kiosks to getting them seated and serving food to their tables,
Guest Experience Leaders - together with Family Ambassadors - make it easier for parents to spend quality time with their children.

Today, the team of Guest Experience Leaders have grown to almost 200-strong across over 100 restaurants and are joined by about 100 Family Ambassadors whose role
is to connect with families and engage children in craft activities for a meaningful dining experience.

“What inspires me most is getting to know these families better and making a difference to their day. Be it talking to them or remembering their names and preferences,
it’s all about serving from our heart and placing their needs above all others,” said Juliana Binte Mohamad Shariff, 40, Guest Experience Leader.

Ronald McDonald and a Family Ambassador conducting a storytelling session

Part of the family experience also includes educational initiatives like weekly storytelling sessions at selected restaurants for families to enjoy an immersive
and interactive storytelling experience, complete with engaging hands-on activities led by Guest Experience Leaders and Family Ambassadors. These storytelling sessions feature The Tree Top Twins Adventures, a 12-book series written by Cressida Cowell, exclusively for McDonald’s Happy Meal Readers Programme aimed
at fostering a passion of reading amongst children.

Fri, 06/14/2019 - 12:00 Revamped McDonald’s® at West Coast Park with a modern and contemporary look Our Brand

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