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I’m Lovin’ It – Our Singapore Story

Our Golden Arches first set foot in Singapore more than 40 years ago; in 1979. Today, more than 135 McDonald’s restaurants island-wide serve 6.5 million customers every month.

Our Values in Action

From the start, we’ve been committed to doing the right thing. In accordance with our McDonald’s values in Singapore and around the globe, we’re here to make a difference.

Serve

Serve

We put our customers and people first

When we have great people who are committed to the best possible customer service, we thrive.

Inclusion

Inclusion

We open our doors to everyone

It is our commitment to creating opportunity for everybody.

Integrity

Integrity

We do the right thing

This means doing the right thing for the right reasons.

Community

Community

We are good neighbours

It’s about fulfilling our purpose to feed and foster the community.

Family

Family

We get better together

We constantly work to make ourselves better for our own family and the families we serve.

Hello, Singapore

1979

Burger

Hello, Singapore

The first McDonald's in Singapore opens at Liat Towers on Orchard Road, setting a world record for the most hamburgers served in a day.

Where There’s a Wheel, There’s a Way (to McDonald’s®)

1982

Logo with delivery car

Where There’s a Wheel, There’s a Way (to McDonald’s®)

East Coast Park welcomes the first McDonald's Drive-Thru. In 2003, the first McDonald’s Skate-Thru service is introduced at the restaurant.

Helping Families Stay Close

1989

Helping Families Stay Close

Helping Families Stay Close

McDonald’s charity of choice, the Ronald McDonald House Charities (RMHC) is incepted in Singapore with a simple mission - to directly improve the health and well-being of children in Singapore.

family-fun

1991

Family Fun

Family Fun

McDonald’s is one of the first restaurants in Singapore to include a playground on its premises allowing families to create fun memories together! 
 

Healthier Meals

1992

Burger

Healthier Meals

In support of Singapore’s National Healthy Lifestyle campaign, we introduce nutritional information on our menus. Today, our Eat Light menu offers under-500 calorie meals.

Keep Calm and Curry On

1995

Curry sauce

Keep Calm and Curry On

Curry sauce dip accompanies our Chicken McNuggets® — a dip specially initiated by McDonald’s Singapore.

Spicing Things Up

1999

Burger

Spicing Things Up

McSpicy® makes its debut in Singapore and has since become an iconic favourite for chilli-lovers.

Dolls

2000

Doll

Hello Kitty!

First Hello Kitty plush collectibles featuring Hello Kitty and her companion Dear Daniel in various ethnic wedding costumes get Singaporeans wildly excited.

McCafé resturant

2003

McCafé® coffee

‘Lim Kopi’

The first McCafé® in Singapore opens at McDonald's Great World City. Today, McCafé® coffee (Rainforest Alliance Certified™) is served in all McDonald’s restaurants.

Twister Fries

2005

Burger

Huat Ah!

Prosperity Burger debuts in Singapore and has since become a must-have (together with our Twister Fries) every Lunar New Year for its superfans.

McDonald's Restaurants

2005

Deliver Service

We Deliver 24/7

24/7 McDelivery® service, the first round-the-clock delivery service is introduced in Singapore. Following this, selected restaurants also begin operating round the clock!

Mix ‘N’ Match Happy Meals

2005

Happy Meals

Mix ‘N’ Match Happy Meals

We introduce Mix ‘N’ Match Happy Meals – allowing parents to create a balanced meal for their children simply by choosing an entrée, a side and drink from a wide range of wholesome choices including Low-fat Milk, 100% Apple Juice, Corn Cup and Apple Slices.

Bringing Young ‘Champions’  to the Olympics

2008

Bringing Young ‘Champions’  to the Olympics

Bringing Young ‘Champions’ to the Olympics

For the first time ever, we offer children the chance-of-a-lifetime experience – the opportunity to join more than 300 children from all over the world in Beijing for the Beijing 2008 Olympics as part of the McDonald’s Champion Kids programme. More significantly, our three young ‘champions’ play the role of young journalists, writing stories about their experiences at the Olympics and sharing them with the rest of Singapore.  

Let’s Party!

2010

Let’s Party!

We turn 30, let’s party!

We celebrate 30 years of celebrations with you. Our iconic birthday parties were first launched in Singapore in 1980. Decades later, the magic of McDonald’s birthday parties continues to fascinate kids (and adults)!

Corn Cup

2011

Corn

Free Corn Cup Swap

We offer customers the option to swap the French Fries for a Corn Cup in our Extra Value Meals at no extra charge.

Winning Green

2011

Green Mark

Winning Green

Our green flagship restaurant at Jurong Central Park is the first restaurant in Singapore to be awarded the BCA Green Mark Platinum Award, the highest accolade in the newly created Green Mark for restaurants. Conceptualised as a green building, the restaurant has several innovative energy and water-saving features incorporated into the design.

Serving Excellence

2012

Excellent Service Award

Serving Excellence

For the fourth time, one of our restaurant managers wins the prestigious SuperStar Award at the Excellent Service Award (EXSA), a testament to the strong service culture upheld at McDonald’s.

Serving Breakfast

2013

McMuffins

National Breakfast Day

On 18 March 2013, to mark National Breakfast Day in Singapore, 100,000 Egg McMuffins are given out free to spread the good word about breakfast.

McDonald’s by the Sea

2016

McDonald’s by the Sea

McDonald’s by the Sea

We reopen our family flagship restaurant at Marine Cove (East Coast Park) after a four-year hiatus. The restaurant is one of the first to introduce self-ordering kiosks, and features a salad and dessert bar, along with family-friendly amenities such as an area to park prams, and a shadow wall for children.

Hospitality Experience

2017

Hospitality Experience

The McDonald’s Hospitality Experience

Bringing our service to the next level, we introduce the role of Guest Experience Leaders and Family Ambassadors in our restaurants to engage with families and offer table service and our warm touch of hospitality.

Tap to Donate

2018

donation

Tap to Donate

We offer customers the convenience of making e-donations to Ronald McDonald House Charities via the self-ordering kiosks in our restaurants.

celebrate 40 years

2019

celebrate 40 years

We Turn 40!

We celebrate 40 years of creating memories with you in Singapore. Our 40th anniversary ‘Come Home’ video celebrates the moments of growing together with our community and how McDonald’s has become ‘home’ to many.

Serving Family

2020

Serving Family

Serving Family Moments at Canberra

Our brand new family flagship restaurant opens at Canberra Plaza with the most exciting PlayPlace for kids.

Love at First Bite

2021

Love at First Bite

Love at First Bite

First introduced more than 20 years ago in 1998, the Chicken McCrispy® returns to our menu. Crispy. Juicy. Tender. Need we say more?